The Smokeout Cafe selected as Best Non-Profit Interactive Application in 2005 Interactive Advertising Awards
May 5, 2005The Smokeout Cafe, an online Flash game designed by Singularity Design, has been recognized by the 2005 Interactive Advertising Awards as 2005's Best Non-Profit Interactive Application.
The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising. IAC Award entries are submitted by advertising and interactive agencies or corporate marketing departments worldwide.
The Smokeout Cafe game was created by Singularity Design, in association with NetPlus Marketing, for the American Cancer Society. The goal of The Smokeout Cafe was to promote the ACS Great American Smokeout and the LiveFree.Smokefree™ wrist bands distributed as part of the campaign, and persuade people to stop smoking in an engaging, entertaining manner. The game allows players to fling these wrist bands to knock down cigarettes that are running along counters, sliding down banisters, and hiding behind objects in a 3D coffee shop.
The game proved to be a tremendous success for the American Cancer Society, prompting Donald Distasio, Chief Executive Officer, American Cancer Society, Eastern Division, to proclaim "Due in large part to the popularity of the Smokeout Café game, our promotional supply of wrist bands -- which we expected to last a month or more -- was exhausted in less than a week! It has been successful beyond our expectation and couldn't have happened without Singularity and NetPlus working with us to help spread the message of the Great American Smokeout."
In addition to this Interactive Advertising Award, the game has already received a Bronze Award in the 2005 Horizon Interactive Awards.
Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.
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