Boston George Originals

The entrepreneur behind Boston George Originals approached Singularity Design becuase she knew there was a significant challenge to creating the visual identity for her new company. The logo, created for a line of designer t-shirts, had to appeal to a trendy, fashion-conscious audience and also had to embody the spirit of the man after whom the line was named. Singuarity created not one, but two logos that create the perfect identity to help the clothing line take off.