Spych Brand and SpychResearch.com Launched - Singularity Design

August 7, 2009 - Singularity is proud to announce the launch of SpychResearch.com and the Spych brand. Spych is a new market research firm which focuses on the Generation Y and Millennial demographics. This new brand uses hip, young moderators and innovative youth-oriented techniques to help brands gain insights into this valuable but tricky demographic.

To help Spych promote this unique approach to market research, Singularity created a unique concept featuring four custom 3D characters who tell the story of Spych's value proposition. The characters come to life in a modern, rich Flash-based website. The combination of a strong, business-oriented story, entertaining characters and the Spych branding and logo (also created by Singularity) delivers a very clear message about Spych and the place that it occupies in the market research industry. Ben Smithee, Founder of Spych, posted his feelings about the new website on Twitter: "@SingularityDsgn You guys seriously rocked it with the site! We have gotten a ton of compliments on your work!!"