Operation Dairy Game Test Kids Knowledge of Dairy Farming - Singularity Design

November 10, 2009 - Operation Dairy, a new interactive online game, is now available at www.OperationDairy.com to help teach kids about modern dairy farming. The game was created for Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program by Philadelphia-based Singularity Design.

Operation Dairy challenges players to explore a rich virtual farm landscape to find and "win" nine unique dairy tokens by correctly answering a question about the dairy industry. Each token is accompanied by an engaging video clip from the Discover Dairy education-based Web site, www.DiscoverDairy.com.

Players watch the short video, and then answer a question based on the video clip to win the token. Each token helps players understand how dairy farmers provide for their animals and about basic dairy farming practices. Once all nine tokens are collected, the player can choose from three different certificates that they can personalize as their prize.

"The professionalism and creativity of Singularity Design make Operation Dairy an engaging and fun experience for kids of all ages," said Laura England, executive vice president of communications for Mid-Atlantic Dairy Association. "The appealing graphics and animation help to illustrate how dairy farmers care for their land, the environment and their cows through an enjoyable and challenging game."

An animated cow named "Cammie" is one special touch created by Singularity Design. Cammie greets visitors to Operation Dairy and leads them through the game instructions. As players navigate their way through the game, Cammie provides tips and encouragement.

"Operation Dairy is sure to be a favorite game among kids and will help them make the connection between dairy farmers and the food they produce - healthy and nutritious milk and dairy products," England said.

Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program are the local planning and management organizations funded by dairy farmer checkoff dollars. They work closely with Dairy Management Inc. and are responsible for increasing demand for U.S.-produced dairy products on behalf of Pennsylvania's dairy farmers. For more information, visit www.DairySpot.com.