Creative Parties and Promotions Joins the Internet in Style With a New Site From Singularity Design

December 28, 2004

Creative Parties and Promotions, a Philadelphia-based event planning and management firm serving both local and national clients, has now established itself online with a brand new website designed by Singularity Design.

In creating an online presence for a firm in this specialty industry, the target audience along with their perceptions and emotions had to be taken into account. Harris Gubin of CPP Events commented on this challenge: "It was important to us at Creative Parties and Promotions that the site would not only look professional and appeal to our corporate clients, but also showcase the creative and fun aspects of what we do in the event industry." Singularity Design chose to approach this set of needs with a combination of clean, clear layouts, careful use of bright colors and photography selected specifically to appeal to the target audience. With regards to meeting the challenge, Mr. Gubin was pleased to tell us that "We have received positive feedback from our corporate clients even before the launch of the site".

Visit the site: http://www.cppevents.com.
Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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