Fabulous 50 Challenge Online Trivia Game Debuts to Support the American Cancer Society

March 23, 2005

Singularity Design is proud to announce the launch of the "Fabulous 50 Challenge" online trivia game. Developed in association with NetPlus Marketing for the American Cancer Society, this Flash-based game was conceived to support the ACS's Fabulous at 50 campaign against colon cancer. The Fabulous at 50 campaign's primary goal is to encourage people age 50 or over to get tested for colon cancer, as such tests can help diagnose it early and save lives.

The game challenges players to correctly answer six trivia questions for 50 points each. The first five questions, pulled randomly from a list of dozens crafted by Singularity Design staff, share the common theme of the number 50. Some of them have to do with occurrences 50 years ago, some have to do with being age 50, and others just involve the number 50 somehow. The final question each time the game is played is about being tested for colon cancer at age 50. Adding to the coordinated message of this game is the fact that each possible answer to the final question (one correct and three incorrect) leads to its own completion screen with a message designed to address that choice.

Play the Fabulous 50 Challenge at http://www.nynjevents.org/site/PageServer?pagename=TriviaGame.

About Singularity Design:
Singularity Design is an award winning design firm, web development company, and leader in the creation of finely crafted websites. Singularity offers a wide variety of distinctive solutions, carefully crafted to meet the needs and goals of each client and maintains a strong focus on client satisfaction. More information can be found at http://www.singularitydesign.com/

About NetPlus:
NetPlus Marketing, Inc., http://www.netplusmarketing.com, established in 1996, is an award-winning, top 50 Interactive Advertising Agency located outside of Philadelphia. NetPlus has proven experience in developing, implementing and optimizing online customer acquisition, activation and retention programs across a variety of online platforms for industry leaders across the country.

About The American Cancer Society:
The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer through research, education, advocacy, and service. With more than two million volunteers nationwide, the American Cancer Society is one of the oldest and largest voluntary health agencies in the United States.


Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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