Liberty Parters Makes an Investment in New Web Site
February 1, 2006Singularity Design is proud to announce the launch of a redesigned website for Liberty Partners. Liberty Partners is a New York-based private equity investment firm with more than $1 billion under management. Founded in 1992 by former executives of Merrill Lynch Interfunding, Liberty specializes in middle-market private equity investments in manufacturing, business services, and education-related companies.
With an active portfolio of 25 manufacturing, business services, and education-related companies, Liberty's online communications needs had outgrown their existing website. With the goals of providing enhanced information, presenting a high end corporate image, and gaining day-to-day web site management capabilities, Liberty engaged Singularity Design for a complete web site overhaul.
Singularity's designers worked in close communication with Liberty's staff to craft a visual web site design that not only positions Liberty at the top of their industry, but also closely coordinates with the company's existing logo and identity. This new design was paired with a set of customized site management tools designed to allow Liberty's staff to manage site content, post news articles, and manage the specialized portfolio and team sections. After quality assurance testing, client feedback and acceptance testing, the site was released and launched at the end of 2005.
The new Liberty Partners web site is another example of the success of Singularity Design's philosophy of design quality paired with customer service. This strategy has created significant value for clients in the financial industry (including Liberty), retail, industrial, not-for-profit, education, and various other industry segments. Singularity continues to leverage this strategy for the shared success of its clients.
Visit the new Liberty Partners web site at http://www.libertypartners.com/.
Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.
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