Redesigned JeremySiegel.com Web Site Has a Strong Debut
February 6, 2006The completely redesigned JeremySiegel.com finished is first full month online with new records for paid subscriptions and stunning performance versus the site's previous 6-month average.
Dr. Jeremy Siegel, noted financial expert, author, lecturer and Wharton School professor, retained the services of Singularity Design in the fall of 2005 to completely overhaul his subscription-driven website. Offering a wide range of articles, charts, financial strategies and resources, the website leverages Professor Siegel's remarkable expertise and experience in finance.
While the existing site had been successful in growing a large database of free memberships, the conversion of those free members into paid subscriptions (providing enhanced benefits and access to more resources) had been less than desired. With Professor Siegel's debut as a featured columnist in Yahoo! Finance in September 2005, the time was right to evolve the site into a more polished marketing vehicle.
Singularity Design worked with Jeremy Siegel's team to identify key benefits to the paid membership levels, and designed the new site to highlight those benefits. The design also works to support the site's additional goal of providing increased exposure and recognition for Professor Siegel.
Of course, the real measure of the success of this redesign is the site's actual performance. In its opening month, paid first-time registrations (excluding renewals and upgrades) on the redesigned JeremySiegel.com increased 113% over the site's previous six month average. These stunning increases in paid registraions extended to each of the three types of subscriptions, with each type registering a new all-time monthly record.
Visit the web site at http://www.jeremysiegel.com/.
About Dr. Jeremy J. Siegel
Jeremy Siegel is the Russell E. Palmer Professor of Finance at the Wharton School of the University of Pennsylvania. He has written and lectured extensively about the economy and financial markets, has appeared frequently on CNN, CNBC, NPR and others networks. He is a regular columnist for Kiplinger's and Yahoo! Finance and has contributed articles to The Wall Street Journal, Barron's, The Financial Times and other national and international news media. Prof. Siegel served for 15 years as head of economics training at JP Morgan and is currently the academic director of the U.S. Securities Industry Institute.
Prof. Siegel is the author of numerous professional articles and three books. His best known, Stocks for the Long Run, which published its third edition in 2002, was named by the Washington Post as one of the ten-best investment books of all time. His current book, The Future for Investors: Why the Tried and the True Triumph over the Bold and New, was published by Crown Business in March 2005 and was named one of the best business books published in 2005 by Business Week, the Financial Times, and Barron's magazine.
Prof. Siegel has received many awards and citations for his research and excellence in teaching. Past awards include the Graham and Dodd Award for the best article published in The Financial Analysts Journal in 1993 and the Peter Bernstein and Frank Fabozzi Award for the best article published in The Journal of Portfolio Management in 2000.
In 1994 Professor Siegel received the highest teaching rating in a worldwide ranking of business school professors conducted by Business Week magazine and in 2001, Forbes named JeremySiegel.com as one of the "Best Business School Professor" websites.
Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.
« Back to News Listing
