Singularity Brings Home the Gold at the 2005 Addy Awards

March 21, 2006

Singularity Design is proud to announce that the Fiskars Prune to Win game has been selected as a Gold winner at the 2005 Philadelphia Addy Awards. This award once again identifies Singularity as one of the area's top design firms.

The Fiskars Prune to Win game was created by Singularity Design in the spring of 2005 to help promote the Fiskars garden tools product line. By blending product information, engaging gameplay and server integration, the game serves multiple goals, including:

Growing the Fiskars marketing list
Providing product education
Increasing brand awareness

Following its launch, the game proved to be tremendously successful for Fiskars. With a combination of existing website traffic and viral marketing, over 13,000 people played Prune to Win, with over 20% of them converting to members of Fiskars' marketing list! The game delivered one of the lowest cost-per-acquisitions(CPA) of any of Fiskars online marketing campaigns.

About the Addy Awards:
The ADDY Awards competition is the industry’s largest and most representative competition for creative excellence. Sponsored by the American Advertising Federation (AAF), the awards honor excellence in advertising and cultivate the highest standards in the industry. The three-tiered competition begins at the local level with the Philadelphia Ad Club and the 210 AAF member clubs nationwide. Local Gold winner are automatically forwarded to 14 regional competitions. District winners are then forwarded to the National competition.

Other Gold winners included: Tierney Communications, Shooters Post & Transfer, Caspari McCormick, Refinery, Diccicco Battista Communications, 29-Year Old Advertising, AARF, Blue, D4 Creative, EFK Group, Lorel Marketing, Phasmatrope Studios, Red Tettemer, Ripple Effects Interactive, SBK Pictures, SFGT, Studio EEC, The Brownstein Group, The Children’s Hospital of PA, The Star Group and W.L. Gores & Associates.

About Fiskars:
Fiskars Garden & Outdoor Living is a division of FISKARS BRANDS, INC., a global manufacturer and marketer of branded consumer and industrial products. FISKARS BRANDS, INC. is a wholly owned subsidiary of Fiskars Corporation, a Finnish corporation traded on the Helsinki Stock Exchange (HEX: FIS). Founded in 1649, Fiskars is one of the oldest companies in the world. Fiskars is the worlds leading manufacturer of scissors, gardening tools and cutlery, as well as other consumer products sold under the brand names including FISKARS ®, Gerber Legendary Blades ®, Royal ® Floor Mats, Home Leisure ®, Planterra ®, Power Sentry ®, Newpoint ®, Montana ®, Raadvad, Sankey and Ebert. For more information, visit http://www.fiskars.com/

Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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