Singularity Launches "Kensington Tech Tiles" Branded Advergame for Kensington Computer Products Group

August 17, 2006

Singularity Design is proud to announce the launch of the Kensington Tech Tiles Game. This fun, challenging advergame was created for Kensington Computer Products Group, a leading manufacturer of computer peripherals, accessories and enhancements, in conjunction with Kensington's 25th Anniversary.

The Kensington Tech Tiles Game is a tile-based strategy game that is tightly integrated with Kensington's brand and product lines. Game elements ranging from the name, to the game concept, to the game pieces themselves were all chosen for their relevance to Kensington's product lines and overall corporate message. The game was launched on August 9, 2006 as a component of a micro-site focused on the company's November 8th anniversary.

Advergames (advertising + games) represent an increasingly popular and incredibly powerful method of online advertising. By presenting elements of a corporate brand in the context of entertainment for the viewer, advergames can:

• Increase brand recognition
• Provide product education
• Increase goodwill with customers
• Reach new audiences via word-of-mouth (viral advertising)

Singularity Design is an expert in advergame development and has previously developed successful advergames for organizations such as the American Cancer Society and Fiskars Brands, Inc.

Click Here to Play the Kensington Tech Tiles Game

About Kensington Computer Products Group
Kensington Computer Products Group, headquartered in Redwood Shores, California, is the technology division of ACCO Brands (NYSE: ABD), a world leader in branded office products, with annual revenues of nearly $2 billion and products marketed in more than 100 countries across the globe. For more information visit the Kensington Web site at kensington.com or call toll-free 1-800-235-6708.

For 25 years, Kensington Computer Products Group has been creating innovative products that make the connection between you and your computer more enjoyable and productive. At the office, in the home, or on the move, Kensington computer accessories bring practicality, creativity and inspiration together in a comprehensive line of products that delight users and create lifelong customers.

Kensington is a registered trademark of ACCO Brands.

Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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