Singularity Design Develops Innovative Online Broadcast Tool for the American Red Cross

February 6, 2007

The American Red Cross is a crucial source of aid to millions of Americans each year, but the organization needs the help of millions to accomplish this mission. Singularity Design is proud to continue a tradition of support for the American Red Cross by developing an innovative tool to allow the Red Cross to reach out for this assistance.

The Red Cross Alerts system allows the American Red Cross, Southeastern Pennsylvania Chapter to broadcast announcements related to urgent disaster relief, emergency preparedness events, and fundraising initiatives via a unique button placed on the websites of its corporate supporters. Once the advertisement is placed on a website, the Red Cross can control a set of rotating messages (each with its own distinct hyperlinked URL) from a single, central location. As the network of supporter sites grows, so does the ability of the American Red Cross to rally support in times of need and increase public awareness year-round.


Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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