Kensington Computer Products Launches New Offerings with Interactive Demos from Singularity

September 17, 2007

Kensington Computer Products, a leader in creating innovative products that make the connection between consumers and their computer more enjoyable and productive, has launched a set of exciting new computer accessories with a little help from Singularity Design. In preparation for this high profile product launch Kensington, a division of Acco Brands, turned to Singularity to develop compelling, interactive online product demos.

These demos will be used supplement and enhance the product descriptions and photography used to market Kensington's products on many of the Internet's leading eCommerce sites, including Amazon, Buy.com, NewEgg, TigerDirect, Dell.com, PCMall, Staples.com, BestBuy.com, and J&R, as well as Kensington's own online store. Featuring custom product photography, shot in-house at Singularity, the interactive product demos are tailored to highlight they key features of each product, and deliver them in a the clear context of how they positively benefit the end consumer.

The first set of interactive Flash demos were developed for six of Kensington's exciting new products:

Singularity Design is an award-winning interactive agency that develops compelling digital strategies for inspiring brands. Singularity merges award-winning creativity with consumer insight to establish a strong emotional connection between the consumer and your brand. To speak with Singularity about your online marketing and branding needs, click here or call (215) 988-0025.

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