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Fiskars Brands: Prune-to-Win Advergame

Description:

Innovative advergame delivering key product and brand information in an entertaining way.


Awards & Honors:

2005 Addy Awards (Gold)

2006 W3 Awards (2 Gold)

2006 Interactive Advertising Awards

2006 Horizon Interactive Awards


Results:

13,000+ visitors during promotion

Thousands of players added to Fiskars marketing list

Cost per acquisition significantly lower than other campaigns


Visit the Site:

Launch Project »
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